INTERNATIONAL CUSTOMER
EXPERIENCE AWARDS 2025

Love your customer, love yourself

How to Enter

The International Customer Experience Awards®, in partnership with ICXP (Indonesia Customer Experience Professional), is the ultimate platform to showcase your CX success, gain industry insights, and celebrate achievements in style!

How to Get Involved – It’s Easy!

1

Select Categories

Choose the best fit for your CX initiatives.
2

 Finalists Announcement 

See if you’ve made the shortlist!
3

Book Seats for the Ceremony

Secure your spot at the prestigious event.
4

Finalists Presentations

Showcase your CX journey to the judges.
5

Attend the Build-up & Awards Ceremony

Celebrate with industry peers.
6

Receive Benchmark Report & Watch Awards

Gain insights and relive the highlights

Awards Categories

This year's ICXA™ has 27 categories, each celebrating a particular aspect of CX excellence. Decide which ones work best for you!

A company can enter up to 10 categories with one or multiple initiatives.

• CUSTOMERS AT THE HEART OF EVERYTHING™
• BEST CX STRATEGY SPONSORED BY ENGINE
• BEST USE OF CUSTOMER INSIGHT & FEEDBACK
• BEST CONTACT CENTRE
• BEST CUSTOMER-CENTRIC CULTURE
• BEST MEASUREMENT IN CX
• BEST CUSTOMER SERVICE
• BEST COMPLAINT HANDLING 

• BEST DIGITAL CX
• BEST USE OF TECHNOLOGY
• BEST BUSINESS CHANGE OR TRANSFORMATION
• BEST CX FOR VULNERABLE CUSTOMERS
• BEST INNOVATION IN CX
• BEST DIGITAL TRANSFORMATION
• BEST USE OF AI
• BEST USER EXPERIENCE 

• BEST EMPLOYEE ENGAGEMENT
• BEST PLACE TO WORK
• BEST LEARNING AND DEVELOPMENT
• BEST EMPLOYEE-DRIVEN CX 

• BEST CX IN FINANCIAL SERVICES
• BEST CX IN TRANSPORTATION AND LOGISTICS
• BEST CITIZEN EXPERIENCE
• BEST CX IN TELECOMMUNICATIONS
• BEST B2B CX 

• CX TEAM OF THE YEAR
• CX LEADER OF THE YEAR 

Why Enter

Brought to you by Awards International, International Customer Experience Awards® and ICXP celebrates the inspiring efforts of global organisations in customer experience and gives them a unique opportunity to get industry recognition for their hard work and noteworthy results.

Our mission is to give our winners the recognition, learning, and networking opportunities they deserve, all in a safe, fair, and transparent way.

why enter


International Customer Experience Awards® and ICXP have no match in the world as the ultimate accolade recognising your initiatives in CX.

Following on a fantastic edition in 2024, this year's ICXA™ offers:

• The recognition that sets you apart from industry players
• The fairest, most transparent awards you can be proud of winning
• Exceptional networking and learning opportunities
• Judges' feedback for all finalists
• Exclusive live online Awards Finals on November 5th & 6th
• In-person Awards Ceremony on November 12th. 

Don’t miss this opportunity to elevate your brand’s CX excellence. Join us and let your success shine!

#ICXAwards #ICXP #CustomerExperience #CXExcellence

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Deadline for submissions: 29th August 2025

Choose the categories that best match your business initiative(s) and complete the payment. After payment, you'll gain access to the Awards Manager™, where you can submit your entry(ies) and upload supporting material by 29th August 2025.

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